PRINT + OUT OF HOME
Print is one of our absolute favorite advertising mediums, as it is for many creatives. It's one of advertising's purest (and increasingly rare) expression forms: You've got one page and a very tiny bit of the reader's attention to make your point. Add to that the fairly rudimentary tools at your disposal when compared to the digital world — not much more than an image and a headline, if even that — and it's clear that for a print ad or outdoor board to be good, it has to do a lot with less. This section presents work from our current roster at Swizzle, as well as past work for global brands during our previous agency lives.